If only there was a way to collect payment on every time this site has posted an article mocking someones “invention” that will revolutionize snowboarding we would be completely funded and self sufficient, but there isn’t. It’s a sad state of affairs, but we persevere forcing ourselves to watch more and more videos that claim revolutionary miracles to an otherwise stagnate market that hasn’t solved problems that don’t exist.
While surfing through the depths of Vimeo looking for video content to fill this site in a time devoid of actual snowboard news, a video caught my eye. Is there anything special about this video? Well not really unless you think Arizona State University is special or the fact some design students are now in the process of patenting a tweak on already existing technology to create a new binding that will somehow magically save snowboarders.
Much like every other bad idea that has come before it the inventors are making claims that are bullshit and laughable. While mocking the actual product would be easy, it’s going to be far more fun to take an in depth look at the claims they make.
We take too much time strapping in our snowboard bindings and we can make it simpler.
Now I’m not sure about everyone reading this, but I spend on average about 5 seconds slipping my toe and heel strap on. Is that a lot of time? Not really, we spend way more time on a chairlift. Has anyone ever spent more than 1 minute strapping in ever? Probably, but much like a child trying to put the round peg into the round hole they figured it out and started doing it quicker every time.
We looked at skiers and how they just pop into their skis and go, so why can’t snowboarders.
Well did you look at how their boots interact with the bindings and how they release? It’s a completely different system. Perhaps you could invent a step in boot to binding interface, that’s never been done before.
JJ’s dad has been snowboarding for years but it hurts his back to bend over and strap in. He has to sit down to strap in, we looked at that and thought there has to be something better.
Isn’t one of the first things you’re supposed to do when you’re in the design phase of building a prototype in college called research. There are various products on the market like Flow, K2’s Cinch technology, and Fastec which allow for rear entry of a binding so you don’t have to strap in. Now I’m not a doctor or a medical professional but if your back hurts from bending over you may want to look into what causes this problem and how to alleviate it versus creating a whole contraption to just bypass the cause of the problem.
Initially if it’s so simple why hasn’t someone else done it and after thinking about it why hasn’t someone else done it.
Now I know college is all about expanding your mind and thinking for yourself, but there’s this great invention called Google that might show you people have done it before you.
I think it will just change the idea of getting off the lift and being able to strap in right away. I mean skiers have just been able to get right off the lift and go. Where as snowboarders just clog up the top. Skiers hate it.
Ah there we go bring out that skier vs snowboarder feud that died ages ago. People clog up the top, families clog up the top, people taking a photo clog up the top. Even if someone weren’t to use any of the above mentioned rear entry easy in easy out bindings is the time it takes to strap in at the top of a run causing such a traffic back up?
Hopefully we’ll have the product developed by next winter, that’s being a little ambitious we think.
Well nothing says buy our product like a rush to market! Not like there aren’t established companies struggling to get their version of this product out to market in an over saturated market.
What do they teach design students at college these days when it comes to researching a functional product that solves a solution? There’s product like this on the market, there has been product like this on the market since 1996.
If necessity is the mother of invention then what is the abortion to that mothers fetus of an idea? Is it the lack of initiative to do a fundamental search on if you have an idea that hasn’t been done to death?
In the end this video and idea much like those before it leaves more questions than answers. I suspect their patent pending won’t go through due to others being there before them.