Every once in a while I’ll get an email from someone I’ve pissed off or that feels they should make a demand about something I said on here. Is it my fault that someone invented a shitty product and I felt the urge to call them out on it? Frankly I believe the blame lies solely in their inability to make a product that actually functions. But for your enjoyment I present you with Brocal Emails!
The first one comes from the binding suspension guys. This email exudes broisms and the oh so typical response of “we don’t mind what you’re doing… but!” Now frankly that response is usually a sign things are going to head south. But I’ll leave that for you to judge I present you with one Brocal Binding email.
Really don’t mind your article . . . people have their opinion and our bindings aren’t for everyone. But there were a few facts that were so far off base that I had to write.
First, the MSRP is $300 (not $3000) and the production cost you stated was the cost of development averaged (more or less) per pair of bindings. The manufacturing costs are way, way, below that.
Second, mounting is via standard screws and index plate that fits all 3 and 4 hole patterns.
Third, none of us are from Texas . . . we are from NorCal.
Fourth, magnesium bends – we have NEVER had one snap/shatter or break (although from talking to our engineers at Phillips they say it can snap/break when things aren’t done properly). Think about it: its probably why skateboard trucks are moving towards magnesium and the military loves to use it in everything from jet planes to the magnesium shells of the laptop/ToughBooks they carry in the field as does the auto industry for transmission cases, front-end frames, etcetera.
Global Chaos Manager
Now let me set the tone for the response. I had decided to fall off the wagon or more or less dive head first off the wagon into a twelve pack of red stripe and I think some shots were thrown in for good measure so I was especially saucy this evening and feeling a bit of wit. It is a long winded response and I’m not sure any of the claims I actually made are valid but hey the beer was talking I wasn’t. Plus who hasn’t had Internet beer muscles or blamed what they said on booze?
First off lets address your greeting here I’m not your bro, not in the collective sense that all snowboarders are “bro’s” or in the sense that we might share a common parent and therefor be siblings and be “bro’s”. So if you’re ever going to address someone that has a voice in the snowboard world that you do not know I would highly suggest using a business like greeting as you are a doctor are you not? Although I believe they give out doctorates to anyone these days so maybe I should claim I’m a doctor in weeding out bull shit or in shredology.
I can commend you on having a grasp of this freedom of speech thing we’re granted here in the United States which allows me to voice my opinion. Great amendment honestly, can’t deny that. Kudos for also recognizing it.
I’ll give you some credit on the MSRP was going off what someone else in the industry told me as I tend to trust them a bit more than someone that’s trying to buy their way in. Also your guy with the Texas accent, cowboy boots, and denims did not instill any sense of trust. I’m a firm believer in if the accent screams Texas, if the wardrobe screams Texas, and if the general presentation screams Texas so be it. Although it could have been Arizona which would make a bit of sense since someone from that god forsaken state decided to jump to your defense on my site. But hey you’re from NorCal or maybe it’s BroCal either way it’s an area of the country that produces steamy turds of ideas for the snowboard industry.
Hey awesome YOU GUYS have never had a binding break. That’s awesome, what about product testers that aren’t cupping the balls? How about people in the industry? Anyone that could be considered a credible source other than YOU GUYS? Anyone at all? I’m not too picky here as long as it’s anyone but YOU GUYS. If its so legit why weren’t you at the On Snow?
Now lets talk Magnesium here I’ve skated for over 20 years, any truck that has magnesium in it bends, warps, wears down quicker, and cracks easier than its counterparts. Ever heard of a brand called Ti Lite? Awesomely light trucks but they didn’t last. Weight is only an issue for out of shape candy ass couch potatos that should probably eat a carrot stick instead of a hot dog and stop guzzling so much beer. If they would diet right they wouldn’t care about having the most light bindings in the world with the most amazing fossilized anodized pixie shit technology.
Also I’m pretty sure the standard for Air Crafts is Aluminum which is the standard from this little snowboard company you may have heard of called Ride. Little company came a long way in the last decade kind of amazing story actually.
Now lets look at magnesium as a whole in the snow sliding world. What’s it in, buckles, baseplates (not anymore), and I want to say it was in heelcups at one point. Now anyone that’s worked in a ski shop and dealt with any of the Technica boots knows how much of a pain in the ass the Diablo Magnesium buckles are they blow apart so easily because Magnesium is actually a weak ass metal. Then there were the old K2 Plasma V10’s and Formulas with the magnesium baseplates and anyone that’s sold snow gear knows how well that went over with all the break of plates. But then again that is the past and technology is always pushing forward so we can overlook that.
Now as far as the military goes I’m beyond certain their contracts for alloys reach far past anything we get in our day to day lives at this point. All one has to do is look at at Oakley who has military eyewear contracts to know that what we get now is what the military had 5 years ago. Safe to say that you’re not anywhere nearly close to current military grade. Also I’m pretty sure if I took a hammer to a transmission case made of magnesium it wouldn’t end pretty. As far as front end frames, aren’t those all supposed to crumple to help save lifes? Steel doesn’t crumple. So not exactly winning the argument there.
Now here’s something I want to address, the point of dampening to lessen the dead spot of the board but maximize the flex. Your guys baseplate creates an ungodly huge dead spot that’s covered with the actual binding surface. This is something Ride dealt with years ago, with having that wider surface area that deadens the board you also create a surface that will cause stress and fatigue points on decks. So what are you going to do when people start breaking decks because your bindings surface area takes up too much space and hinders the flex points of a deck?
Also in snowboarding the name of the game is progression with minimalization. I.E. less moving parts that can break because believe me as someone that rides more product than most in a year if it can break it will break. When you over indulge something that needs to be simple it is a recipe for disaster.
I’d also like to address the fact you called this a review. This is what I call bull shit calling and casual observations, reviews are reserved for when the product is in hand and can be ridden to a level of satisfactory testing for myself and then be put into a comprehensive breakdown that benefits anyone looking to buy a product. If you look around my site you’ll see what a review truly entails.
So Brett welcome to the snowboard world and welcome to dealing with The Angry Snowboarder. I just call things how I see it. You guys might know the MX world but the Snow Industry is a completely different beast
Now the next one just came in while I was venturing back from Brocal which I found rather funny since I was right in their back yard where they created this hell spawn. Yes that’s right the creator of Snow Jibbs whined to me about a comment that was said about their product. Once again they went with backing up that I have freedom of speech, but…. and the rest is history. Here’s our email exchange as it happened while venturing back from LAX.
Please remove your post on jibbs or the comment of ”creator should be shot”.
Unless you can cite a specific reason as to why I should remove that it will remain up. Sorry but random emails from people demanding things of my site do not get obliged.
Alberts second email: Thanks for responding back I am the person who came up with the dual snowboards ,though I like your site and freedom of speech the comment that I ”should be shot” is not appropriate
My final email to good ole Al,
eh meant what i said said what i meant deal with it. It stays up.
Now I’ve read the post over and over again I can’t figure out where I said the guy should be shot. I know someone else said it but hey it’s not my problem what other people say, if I start moderating comments I become no better than Transworld Business whenever a dicey topic comes up. If you can’t take the heat get out of the kitchen. At least for the rest of us it leaves us with some humor.