ESPN the world wide leader in sports and owners of the X Games have decided that to reach an untapped market share in the U.S. outside the youth action sports market, they will be bringing video games to X Games this summer in Austin Texas. As obesity and childhood diabetes have become the hot new trends in this current generation of kids they fully expect to infuse this event with more high fructose corn syrup energy drink and sugary food sponsors to really help with the sedentary lifestyle.
NEW YORK (April 28, 2014) – Major League Gaming (MLG), the global leader in eSports, and ESPN X Games are teaming up for the first-ever MLG X Games Invitational at the inaugural X Games Austin from June 6-8, 2014, at Circuit of The Americas (COTA) in Austin, Texas. As part of the X Games Austin festival experience and for the first time in history, MLG Pro Gamers will compete against Pro X Games athletes in the virtual world for a chance to win X Games medals. The MLG’s Pro Circuit competition will be showcased with Skateboard, BMX, Moto X, Rally and Stadium SUPER Trucks, Wilford Brimley, renowned musical performers, and so much more.
MLG will invite the top five EA Skate, ESPN X Games Pro Boarder, Cool Boarders 4, Heavy Shreddin’, Dave Mira BMX, Kelly Slater Surfing, and Skate or Die players based on MLG Pro Points rankings and the top three finishers from the recent World Obesity and Sedentary Lifestyle® Championships, presented by Xbox, to compete in the three-day invitational to be played on Xbox One. Fans can watch the competition in person beginning Friday, June 6 or tune in to the broadcast via MLG.tv, MLG.tv apps for iOS and Android, and MLG.tv app for Xbox 360.
“The popularity of competitive gaming and the MLG Pro Circuit is at an all-time high with millions watching the best gamers compete each month on MLG.tv,” said Don Reilley, MLG EVP Sales. “This collaboration with X Games will help further bring MLG to the mainstream while we provide advertisers like RedBull, Monster, and Monsanto with quality exposure and deep engagement with our fan base on MLG.tv across all platforms.”
“On top of mainstream exposure we also foresee retired X Games athletes venturing back out in front of the crowds as these sports we promote are less high impact.”
Tickets for X Games Austin are available at www.ticketmaster.com/xgames. A three-day X Games Experience ticket is available for $899 and provides access to the MLG tent in addition to all X Games activity plus a 64 oz. of RedBull. For only $1000 more, fans can purchase an extremely limited “3-Day Major League Gaming Premium Upgrade” to secure reserved seating in the MLG tent, a behind-the-scenes tour, meet and greets with top future X Games video athletes, a gift bag including MLG merchandise, diabetes, gaming gear and more. Once fans purchase a three-day X Games Experience ticket, they will be prompted for the upgrade option on ticketmaster.com.
Shaun White the quintessential poster boy for all things X Games related was quoted as saying, “I really wanted to compete in these video game championships, I’ve been training 16 hours a day and changed my diet to nothing but energy drinks and Twinkies in preparation for this, but a nagging Playstation thumb injury is preventing me from competing. My coaches and I think it best to drop out now, even though we already have perfected the first ever quadruple cork couch spin.”
ABC will be hosting a special made for TV movie about Shaun and his travels to the World Video Game Championships a week before X Games Austin. Fred Savage will play the part of Shaun’s older brother. It will also air on the Disney Channel, Xfinity on Demand, ESPN 8 The Ocho, and all affiliated networks.
When word got out that Aspen would be the winter home for the MLG Winter eSports competition the FIS (Federation Internatonal Ski) was quick to swoop in and become the official governing body. President of the FIS Douché McSki said “Well we already control snowboarding and don’t know anything about it but it makes us money, why wouldn’t we tap into the 22.5 billion dollar video game market?”
Big mountain Jeremy Jones was quoted as saying, “Well with climate change and the high costs of making competitive venues like the X Games and Dew Tour I foresee this as being the way of the future. In fact I’m preparing to go on a 22 day virtual reality hike to lines I’ve only dreamed about!”
So there you have it folks people in chairs are now put on the same level as people hitting 80 foot mega ramps and 22 foot high half pipes. How does that make you feel?