Why Dear God Why?

Every year you get to hear about companies that are being super innovative and forward thinking for snowboarding.  This year I think I spent more time walking around the SIA floor shaking my head going what the fuck were they thinking or why.  It just wasn’t a pretty picture for me.

Now the first prevail er of my choice for worst product goes to the guys that single handily created a snowboard that doesn’t excel at anything.  Yes, that is right I’m mentioning The Whip by Cheetah Ultra Sports again.  These guys just didn’t seem to understand what they created or have done.  But I do give them props for creating one of the most expensive pieces of equipment in snow sliding.

Next up on the your product is crap chopping block we have Storm Snowboards. The name sounds decent enough right? Well names don’t mean crap especially when you produce crap. With patents pending in 139 countries but an open link on their website to secure a manufacturer to build this product I have to question it already.  But I leave this one in your hands as there’s a highly amusing video to be seen right on the main page.  Tell me that you would like to ride this thing at any rate of speed.
Finally I would like to salute Deuce Snowboards for not only making a mockery of snowboarding but of skiing as well.  They single handily managed to cross the lines of both snow sliding sports and show us how crappy a product is.  I wouldn’t call it a snowboard and i wouldn’t call it skis by any means.  I do however refer to it as crap.  All I need to do is show you the video they put up on You Tube and you know why I shake my head at them.

I think after that video I’ve left you with enough bad products to haunt your dreams and traumatize your life for a while. The only question that remains is, Why?

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10 Comments

  1. Anonymous says:

    Remember when skis were skinny straight twigs and snowboard bindings didn’t exist?

    Or more recently, when reverse camber was laughed out of boardrooms?

    How did this change?

    It’s always nice to see people pushing boundaries and coming up with completely new ideas, or even new twists on an old idea.

    Now the Whip is a dud. That Storm thing looks like a nice little cheap toy. Backyard? Yes. Mountain? No.

    The Deuce X2 however, can actually be used and is a real product (albeit hideously expensive). It looks like a modern interpretation of the original snurf idea. Mockery? Not even close.

  2. Anonymous says:

    More, More! Show me more stupidity! I love that stuff.

    Those Storm guys really tore it up on the cross country ski trails. Seriuosly, if you making a commercial find a kid who’s got more then two hours on a snowboard and pay him ten bucks to ride your stupid board. God-damn people!

    The board is a horrible idea, that we can all agree on, but the most dissapointing part for me was the video. I’ve seen worse ideas sell.

    Get a cool looking kid with baggy or tight pants if you wan to sell it to the hard-cores or a girl with big boobs if your looking at the Nascar crowd.

    Approaching-middle age dudes and speed wobbles don’t sell $hit.
    It’s really not that difficult a concept.

    I wonder if they need to buy a waffle maker for every foot brake they produce?

  3. Anonymous says:

    Storm- I loved how in every shot in that video the rider looked incredible unstable at ultra slow speed. Also how a guy on a real snowboard shot right past him off a jump while he was rolling down the windows going about 5mph. Although that chick was pretty cute, now I want to buy one for some reason.

  4. arild harboe says:

    To the first of you anonymous posters: Are you fucking high? The modern interpretation (although it hasn´t really changed) of the Snurfer is the Noboard.

    The Deuce has one thing going for it, and that´s that it can turn like a snowboard, but has two edges each turn for grip. But that doesn´t seem to work for the rider, because he´s skidding all over the fucking place.

    I concur with the idea on Nascar, because this thing will never sell to serious knuckledraggers. Too many things that can go wrong.

    Sending E-vibes your way, Avran!

  5. Anonymous says:

    if the blonde with her jacket unzipped likes the storm board, why can’t we?

    lol all that junk looks pretty crappy. they already have a system that lets you ride without bindings. its called a noboard.if you want you could also ride a snowskate.

    -Mike

  6. Anonymous says:

    these guys are suffering from a severe case of delusions of grandeur. You can probably sell anything if you market it right, but a snowskate with a parking brake?…abort, abort! Two snowboards with a giant suspension aparatus?…why?

  7. Stuki says:

    Im wondering what kind of person invests money to these things? I laughed so hard when the vid. about storm boards came to the “Welcome to Evolution” part. “you can stand anyway you want”, ehm.. thanks!

  8. Anonymous says:

    I like how in the storm video the kid going off the kicker had highbacks… and same with the picture on the websites “about us” section. Nice

  9. Logan says:

    Its just like dissolveable glass. They are cool ideas, but really serve no purpose.
    There is twice the edge hold on those Deuce snowboards, so I could see those going into slalom racing.

  10. JibMaster says:

    In the storm video, when they say jibs jumps and areial manuevers why did they show some boss on a technine?

    Good False Advertising

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