Rome Snowboards that other company from Vermont, you know the one that’s more likely to be stealing kegs from the frat-house down the road or taking your little sister out for a nice dinner and never calling her again lent us some time to ask their Media Marketing Guru Ron Faverty some questions about the brand. Lucky for us he talks about how awesome hover boards are.
Angry Snowboarder: What does “Core” mean for a brand like Rome?
Ron Faverty: “Core” is really a word with very little meaning at this point. It seems like it’s the “extreme” of the day. Depending on the meaning you assign to it, it has different value. If you consider “core” in a company to mean that the people who own, are in, and run the company are truly passionate about what they do, then core is really important. I can say that everyone here at Rome from the accounting department, to design, to engineering really loves snowboarding, and if that’s core, then core is great.
AS: Growth has been the name of the game with you guys for the last few seasons from boards to bindings then boots, and now you have a head to toe line. What does it take for a brand like yourself to make these expanses and can it backfire if you expand to much too fast?
RF: The plan from Day 1 has really been to be a full snowboarding company. Rome has always been a snowboarding company, not a “snowboard” company. Although the growth has been really fast, it’s been really well planned from the beginning. Getting the best people you can find out there, and putting them in a position where they’re able to succeed has been the key. I think expanding without planning is when things can backfire, but we’ve been really lucky, and I think a lot of the success we’ve had in new categories can directly be attributed to the great people we have working here.
AS: Where do you see the markets demand going in the future for snowboarding?
RF: Hover-boards. I’ve been personally demanding them since Back to the Future 2.
AS: Internet shops vs the local brick and mortars. Where do you put your chips in regards to your companies selling philosophy? Does one out weigh the other?
RF: That’s a tough one. You can’t fight the future, and internet sales aren’t going anywhere. In my personal opinion and experience though, buying a new board should be more than a couple clicks. There’s something awesome about heading to your local shop, chatting it up with the local shop guy, checking out the videos they’re playing and buying a board. I know that most of my friends in my generation can describe the purchase of their first set-up with amazing clarity. It was just super exciting. I hope that’s something that doesn’t go away.
AS: Alternate camber has basically saved snowboarding by making things easier for everyone involved. How important is it to offer everything from regular camber to the new hybrids of camber and rocker?
RF: I think it’s awesome with all the new cambers. It helps people get exactly what they’re looking for out of their board, and that’s always the goal.
AS: Your teams dynamics cover everything from the gypsy skater to the old school big kicker destroyer. When it comes to looking at who should be on the Rome team what image/style of rider do you look for? Who do you feel is going to be the next stand outs on your team in the coming seasons?
RF: I’m really hyped on our team right now. I think it’s pretty hard to say that we would ever look at someone and say, they’re the right “style” or have the right “image”, since it’s much more of a “fit” issue. One thing about the Rome team is that they spend a lot of time filming and traveling together, so fit is important.
As far as a stand out, that could be anybody’s guess. I’m really excited to see what Lucas Debari puts down, he’s one of the newer additions to the team, Eiki always has amazing stuff, and Will Lavigne is always one of my favorite riders to watch. They’re all going to be in the office in the next couple weeks though, so in case they read this, I’m equally stoked on all of them.
AS: Two years in the making The Shred Remains, what can people expect to see from this movie as you’ve put out stellar flicks in the past? Why the 2 years to produce a team video?
RF: I’m super excited for it. John Cavan our TM and filmer has put together a couple great showings here with No Correct Way and Any Means so I can’t wait to start seeing stuff. Mark Sullivan has just jumped onboard here at Rome as the Marketing Manager and will be very hands on with the Shred Remains, so expect good things. As far as going over a year in the filming process, I think it just allows more time to film and edit with less stress. To get the full story on the film, you could talk to either of those guys.
For more from Ron and Social Media check out this interview on Burritos and Snow.