The Three New Binding Companies of SIA
SIA is right around the corner and that means an abundance of 2013 product previews will be hitting the Internet for everyone to drool over. What this also means is that there will be new companies launching their lines for us. The biggest news is we’re getting three new binding companies for 2013 and not just an established company extending their lines with new models.
First up is the much anticipated Now Snowboarding binding company run by veteran rider JF Pelchat. Almost a decade in the making, his approach to binding functionality has been utilizing a kingpin system similar to the likes of a truck on a skateboard to give more flex and feel to the board.
Basically think of it like a rocker for your bindings. Will this be good or bad? Jury is still out on this one but the concept is intriguing. From the little video’s that have popped up it seems to do well in powder, hard packed and park will be the real test. For more info on this new binding revolution check out TWBiz’s interview with the inventor himself.
Next up is the creative Switchback Binding line. An off shoot of Bataleon and backed by an impressive team of riders who are dominating various aspects of snowboarding. The big claim to fame for them is the ability to fully customize anything on the binding without using a tool other than the screws to mount it to the board. Ride it with a highback or without.
Props for picking and choosing your colorways. But the question is how will these things work out on a brick and mortar level? Will we see boxes of parts left over from colorways that didn’t sell? Curious marketing for sure.
Looted this photo off TWBiz you can check the mini interview about them here.
The final binding line is one that’s been featured on here before, Bon Hiver the strap in step out gripper of the future. Sure we were apprehensive about what it’s doing, I mean we did live through the Burton Fusion binding.
Here’s what it’s bringing to the table a traditional strap in but an easy out for skating. Will this appeal to everyone? That’s questionable but for those that refuse to bend over at the waist and adjust two straps it might be an option.
So after a brief preview of these three and more to follow after SIA wraps up do any of these stand out to you as potentially being the next big thing in snowboarding?