The Marketing Bullshit of Hand Built
There’s this concept that marketing a snowboard as being hand built means that it has some higher quality of excellence and craftsmanship than one that is made in a factory that mass produces for multiple companies. The truth is it’s bullshit, the whole idea of hand built is just a marketing ploy to attract the uneducated or pluck at the heartstrings of people that relish the olden times of craftsmanship.
Here’s the real news flash for everyone; All snowboards are hand built! There is not one factory on earth that is fully automated and has some orange skinned Oompa Loompa running around singing songs about how if you were wise you would shred with he. Sure there are factories that have perfected the assembly line process created by Mr. Ford all those many years ago, but it’s not 100% automated.
Regardless of geographic location, factory size, or financing there is still a person doing layup in the factory, mixing epoxy, setting molds, trimming flashing, and doing the finishing. Sure some factories have better machines for this or require less labor, but as I mentioned before there is still a physical human hand involved.
The whole cry of hand built as a marketing ploy solely exists because a brand can’t think of anything else they offer to snowboarding. Buzz words and techno jargon are what people catch on and if you don’t have quadrilateralitarion tension box sidecut or double negative positive reverse mongo camber the old standby is HAND BUILT! It’s much like the played out pitch of “by snowboarders for snowboarders”, it’s bullshit. Of course you’re a snowboarder and you’re making a product for snowboarding and its riders, why else would you be in business?
So when you’re out there deciding on what product to buy, look past the bullshit of hand built and realize at some point in whatever companies board you’re looking at a human was involved with its creation. So until the machines rise up and overthrow us we’re all riding real man made stunt sticks of the snow sliding variety.