The Buoloco Editorial Corruption Chronicles Part 2
Ed from Buoloco is still going strong on asking people about editorial corruption in magazines. Has it spawned some heat? Probably even though it seems to have gone from the original idea we had about buyers guides towards covers and editorial content like trip reports. If you missed part one of these chronicles you can catch up on them here. But for now here’s 4 more chapters for you to peruse.
Continuing with media heads is John Laing from Frequency (possibly the last good magazine worth reading) and his take on this. His look on it seems to be where can I shove an ad and make some money.
John Laing from Frequency and his version of Editorial Corruption from BuoLoco on Vimeo.
Next up is all around man of the shred Todd Richards. Which this interview is like Todd Richards greatest hits then a 20 second hissy fit where it just says corruption is everywhere. Thanks Todd for your beautiful insights go back to mercing some noobs on Call of Duty.
Todd Richards and his version of Editorial Corruption from BuoLoco on Vimeo.
Third round goes to Nitro mad man Austin Smith. As a pro rider this kid kills it and himself regularly but his insights into snowboarding are almost always relevant to what is going on.
Austin Smith Nitro Nike and his version of Editorial Corruption from BuoLoco on Vimeo.
If you read Thrasher than you have to know who Dave Sypniewski is. If you don’t he worked for Transworld and makes some valid points on the fact snowboarding isn’t about journalism. Pretty good insight into being burnt out by a magazine though if you take the subtle hints.
David Sypniewski from Thrasher and his version of Editorial Corruption from BuoLoco on Vimeo.
The final chapter in part two goes to snowboarding agent to the stars Bob Klein. He’s been around, he’s consulted with brands, and well I’m not sure what to take from this.
Bob Klein and his version of Editorial Corruption from BuoLoco on Vimeo.
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Think this is played out. Spinwetski summed it up best.
Srsly how is this even news? Magazines are marketed at kids to buy stuff. This is just like any other sports or enthusiast magazine. Look at the quality of the articles.
I got a free subscription to Transworld and its a huge advertisement. There is zero quality articles that impart opinions or real knowledge. Its basically the bro equivalent to Cosmo or something.
What is really surprising is wasting 2 articles on this crap. I know you got ur hangups about being “core” or whatever and “sticking it to the man”. But srsly anyone over 16 knows how shit is… also dude, the tooth fairy doesn’t exist btw … you mad?
Didn’t realize you ran this site and could decide what is and isn’t a waste. Also didn’t realize I was a news site.
oi not_core, suck it for not letting someone express some sort of ethics snowboarding should have, who cares if the rest of the world has sold out, we should work at, or at least try, keeping some integrity in snowboarding before it totally gets swallowed by the ball by the capitalist ball of crap…
…What he said.
Attemting to hold onto integrity is super important to snowboarding, this doesn’t mean we are niave to the realities of the market, but, like air pierre points out, we need to at least try to forge forward with at least some level of independance and a bit of a refusenik spirit.
As a musician I try and keep my dealings as DIY and non-corporate as possible, not to be some kind of holier than thou wannabee, but rather that music, like snowboarding is special and it’s in these special places that we can attempt to build cultures of our own outside the dull realities of the corporate led mainstream world.
We may fail, but we need to try, even if just to create a balance between “core” and “corporate” .
I don’t see how anyone could critique these two articles as a waste of time. Yes we all know and understand that snowboarding has become increasingly commercialized. At the same time I’ve found it very interesting to get so many varying perspectives within the industry on the commercialization of snowboarding.
The fact is that many newcomers to the sport DO think that snowboard tests are unbiased evaluations of equipment rather than a paid buyers guide. For those of us who are a little more informed, I find the different perspectives in the interviews still have a bearing on how I perceive different media entities and where I want to spend my money.