There’s one statement that can make any snowboarder anywhere cringe, “I’m going to revolutionize the snowboard binding.” It’s this one sentence, that many of us who have ridden more than ten years, have heard numerous times and every time we’ve thought to ourselves how we’ve heard this before. So we listen to the pitch, we watch the video, and then we laugh to ourselves or if you’re a real dick to the persons face.
If you started snowboarding 10, 20, or even 30 years ago there’s one thing we can all agree on currently and that is that snowboard equipment is in a good place. The technology and manufacturing techniques have gotten so good that the products aren’t prone to being piles of suck. Long gone are the days of constantly snapped ladders, ratchets that don’t recoil, and base plates that crack from the cold.
While innovation is part of revolution, we have to ask ourselves what needs to be revolutionized? The binding by and large revolves around the one simple principle of holding the rider to the board. Whether it’s two or four screws, rear entry or front entry, this is the one thing that holds true.
So why is it that every few years someone wants to “revolutionize” and I use that term loosely, the way we attach our bindings to our feet? We saw it most recently with Bon Hiver which was more or less an updated version of the Burton Fusion. As you can see from our review, this binding was not meant for the masses. Yet here we are in 2015 and another new company is essentially making the same mistakes that others have made before them.
Snabbsno is yet another company that will befall the fallacy that snowboarders need a strap in, step out, and click in binding.
Below you will find great marketing quotes from the creators and innovators of this not so fine product.
Easy to attach. You do not need to crouch to connect bindings to the table when leaving the chairlifts.
Perform new moves. Safely release bindings off the table during your tricks.
There is nothing safe about being one footed in the air. NOTHING!
Avoid uncomfortable and awkward posture of the knees and ankles.
Because twisting and rotating to lock a binding into place isn’t awkward at all.
Perfect to teach.
Perfect to learn.
So is every other binding out there.
Easier than ever for transporting. One, two or even three boards with our bindings in a unique bag.
So I can’t just stack my boards on top of each other in my board bag?
Easy to change stance.
Oh do we have another rotational binding disaster on our hands? In case you missed it we’ve beaten this horse to death numerous times, just read this article.
I’m all for innovation and revolution, but the problem is that people are thinking so far outside the box they can’t even look at what has been done and failed before them. Could this binding be revolutionary? Maybe in certain markets, but the problem is it has been done and it has failed. Burton who is arguably the biggest brand in the world couldn’t get it to stick and they had better straps, bases, and high backs. Then there’s Bon Hiver who had an interesting concept but couldn’t get over the weight issue. So looking at this all it is to me is a quick release disk system that found a way to twist and lock to a binding without a pull tab.