Tech Talk: Flux Bindings

Ohh and why does the dude sound like he is reading from a pre written script? Sorry homez

In my opinion, there was no change in bindings until Flux came around. There was no such thing as cap straps until Flux arrived. It’s a good design, so good, Burton stole it. A lawsuit later, Cap straps are an industry standard.
As for Unions, it seems as though they get good reviews but people can’t get past the Drake heritage.

^ perhaps they look like they came out of Japan because… [drum role] it’s a Japanese company.

The bindings from Flux keep on getting better for every year while Union rides on the “core” hype but still looks like Drakes from -98. I definitely agree on the Flux name changing thing though. Strange move to suddenly change well known names into letters and numbers.

I actually didn’t start the video clinic thing, it was something that Max Jenke and the Endeavour crew have been doing for years, I just did it in our way and put it out there for all the shops, reps and consumers to see.
As far as the Union Drake references, well the majority of us at Union built the Drake brand so you can tag that to Union but as far as similarity within the bindings, not a chance. Nothing compares to what Drake is or was with Union. It’s a complete different deal. We had to answer to other people back then and answers usually require compromises. Thus why we started our own thing. Way back in late 90’s Drake used DuPont plastic, but that changed down the road as things kept getting compromised. We use DuPont Zytel plastic with Union still, and that is about the extent of similaritys. We’ve never ridden on any tag line, especially that were “core” and have always put the product first. If you dig our bindings cool, thanks. If not, cool. Different strokes for different folks. As a brand you’re not going to appeal to all.