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Dear Nope, Pay Attention Please!

Dear Nope, Pay Attention Please!

Companies come and companies go that’s how it has been since the beginning of capitalism. Much like the theory of Darwinism the strong are there to survive while the weak die. Snowboarding isn’t any different, it’s not special, it doesn’t get a free pass from this. Think about how many brands you have seen come […]


Is Reverse Camber Cheating? An Open Letter To The Haters

It’s so funny with all the advances we’ve had with alternate camber in the last 4 seasons that there’s still this contingent of people that are so Neolithic in their thinking that they believe it’s cheating. Looking at snowboarding and how far our gear has come in the last thirty years one has to ask […]