In the world of snowboarding brands come and brands go. Some make a difference and others are just the status quo. I worked with Andrew [Guddat] and Duane [Bratsch] from pretty early on with their brand. They were young, they had some good and bad ideas, but most of all they understood what it would [...]
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The season is about to start for many of us in the northern hemisphere and for some of us it already has. Some of us will be evaluating what sacrifices we’re willing to make to make the magic of snowboarding happen again this year. Some will quit jobs, some will quit school, some will move [...]
Seems like everyone is starting a company nowadays, maybe to the point where it’s getting a little out of hand. I hear a lot of complaints from people about how the industry is becoming over-saturated with too many companies. Personally I am enthusiastic about the influx of self starters via the Internet and global economy. [...]
Some people have said the do it yourself mentality is slowly dying off in the snowboard world. No Way! Snowboards out of the Tahoe area is a throwback to companies of the past that had this mentality. Officially launching for next season right now they’re just setting their brand up. Andrew Guddat one of the [...]