In case you haven’t heard the ongoing running joke for the 2012 season of Nope Snowboards has finally come to an end. Yes that’s right they’ve pulled the plug on their own brand. To say that this even deserves to be considered news is laughable at best and as someone pointed out on Yobeat this company didn’t deserve the press that it has gotten. It’s true they didn’t, they were another flash in the pan cookie cutter brand that brought absolutely nothing to the table.
This high horse has been on the ground getting flogged so much at this point we might as well pump it full of zombie juice just to kill it again. If anything this should be a lesson in how not to enter the snowboard industry or how to leave it.
If you look at what started the end of their demise it goes back to me just asking one simple question. Of course I went ahead and mentioned it to the whole Interweb world that they banned me for asking a question and then this ensued over at Ride On Top. That prompted this article about little boys with cheap ass websites. Then I stepped in and wrote my nice introduction to social media suicide at the hands of Nope. and pointed out that I didn’t think this brand would be here in a year or two, hmm could it have been a psychic prediction? Finally after sitting around in the Picard Face Palm position I gave my final two cents on the matter with an open letter to them. Evidently they didn’t read that.
Now here we sit in the same position we were at in the early part of the season, laughing at them while saying good riddance. I love their final farewell post.
Dear Nope Nation
Over the last few weeks NOPE has been presented with several options for the company that would allow the original founders to return and/or focus on their chosen fields. We have decided to seriously explore these options and return our focus to our educational paths. With recent breakthroughs in B’s research, and J’s passion for her work we feel the options presented to us are best for us. NOPE was started for us and it ends for us.
Our FB will come down tomorrow at 12 noon MTN
What this means is we realized snowboarders do not care about us and no matter how much money we throw at them they will not accept us. Just to add a little reference to my belief here’s a screen shot of their last comment posted on facebook before they pulled the plug.
Strange I know plenty of people that are educated, with careers, that have families, that work in this industry, and it provides for them. What it breaks down to is they took their 401k money they cashed in, blew the wad trying to get the cool kids table to allow them to sit there and it back fired. All this says is that you’re someone who snowboards verse being someone that is a true snowboarder. So while you retreat from snowboarding with your tail between your legs and some life lessons learned I will be off snowboarding as I do every day that I physically can.
Sadly though all the poor kids you duped into your Next For Nope. campaign are probably more than pissed about the time of theirs you wasted. Then there’s the advertisers that are going to miss your revenue. Add to that taking orders away from those precious American jobs you were bitching about and there’s a dent you’re leaving behind.
Maybe you should have sat back and learned a thing or two about snowboarding. Probably understood criticism and moved on. But above all else not gotten a crappy US Snowboarding Tattoo. Oh well when you have money and can’t see you getting a return on your investment it’s far easier to cut and run than it is to stick it out. Thanks for the laughs this last season we needed it due to the crappy snowfall.