Small Brand Social Media Failure
If you don’t know what social media is you should probably stop reading this site now and and go back to using land line phones and writing letters. We live in a completely social world where everyone and anyone is connected on some level. With that in mind there’s certain rules companies should follow when engaging their audience on their outlets. The biggest being if you’re going to make bold claims and be obnoxious about things, be prepared for being called out.
This is a lesson Oz Snowboards out of Evergreen Colorado obviously wasn’t told. Enjoy this exchange of words.
Arbor snowboards founded in 1995. Eco conscious since day 1. Originally built in the USA. Wood topsheets and veneers since day one.
OZ Snowboards founded in 2011. Strives to be eco-conscious. Currently built in the USA. Wood topsheets and veneers.
Who followed who here?
How to look like an asshole? Delete comments that have validity behind them. Especially when they point out where you are wrong.
Kevlar trademarked? Check it out from Dupont. Also I’d like to point out if you’ve been to one snowboard factory you’ve been to them all. The wow factor wears off fast. Also an operation with one press isn’t going to compete with a company that is utilizing Elan to make boards?
Well this website could be considered a cover letter and resume rolled into one. But then again that might be a tough thing to understand.
Well now that we’re going to make it personal, you want to throw out any form of civility there was and go right to mud slinging insults? Pretty curious to where that Arbor advertisement is or a paycheck from them for that matter? Advertising is pretty minimal on here buddy don’t know if you’ve noticed that and one thing to note is bullshit gets called out for being just that bullshit. No brand is exempt regardless if they’re big or small.
Oh unemployed I’m hurt! Where’s the reference to living in my parents basement and not having any physical interaction with humanity? Come on I know you wanted to say it, go to the old standby from people like you that can’t come up with any form of a real comeback due to having your arguments debunked.
Well you’re killing it with potential customers right there.
That guy gets it, hard concept I know.
Why yes I have seen the Arbor line up. Looks like it typically does wood veneers on the Roots collection and other similar bamboo on the rest. Remember they’ve done this since 1995.
It’s hard to support little brands like this when they have this over inflated sense of entitlement. I wanted to support OZ even if their boards looked like they were finished with a wood chipper. Sad, but they’re just another small brand that imitates without innovation. If you do any research on this brand the claims and statements they make are just nauseating. Rather than continue on pointing out the other bullshit they spout I’ll leave it up for you to decide how you feel about them. As for this site fuck em they had their chance and proved they rank right up there with NOPE. Snowboards and we all know how great that brand is doing.
Latest posts by Angrysnowboarder (Posts)
- Leaving Tracks: A Powder Journey Through Austria and Norway - September 15, 2014
- 2015 Smokin Pow Wow Snowboard Used and Reviewed - September 15, 2014
- Nothing to Prove Part 1: The Midwest, USA - September 14, 2014