It’s been a few months since the hell fires of Sierra Snowboard Vs Burton made waves across the internet fueling the much heated debate about who was in the right and who was in the wrong. Some sided with Burton others with Sierra, but one thing was certain when this all went down that there would be repercussions down the road. Now much like the original rumors spun by the crew from Sierra Snowboard there’s a whole new slew of ones popping up only this time it’s not from their end.
Now if everyone remembers Sierra Snowboards staff started spouting out rumors how Burton was this Goliath of a corporation and pulling their buying agreement because it’s so evil and Sierra was this poor little “mom and pop” shop that only marked down their product more than every other retailer. While actually admitting they were wrong they still felt the urge to propagate rumors about how Burton was going to become a “luxury” brand (a rumor that seems to have stuck) and how Burton was slowly cutting off the heads of its biggest online retailers in a hopes to streamline their direct sales. During all of this no rumors from Sierra were ever denied by Burton.
Shortly there after Jarden pulled out from them thus taking away all the companies under its umbrella. The interesting thing with that was there was no big show saying how they were evil or trying to create a “luxury” brand. Actually there wasn’t even much of a real mention amongst their community. Evidently having one public ousting that didn’t go as much in their favor as they wanted was enough to take some cues and lick their wounds in private.
Now fast forward from then to our present time, some fishy things have started happening over in the land of patio and snowboard gear. So it seems one of their local community members and I don’t mean of their online variety tried to go to the Brick and Mortar store this past week, only problem was it was closed. Now some might say it was just part of their plan to move from warehouse from the current location to the new one. Yes, that would make sense right up there with closing the store for inventory. But as mentioned some fishy things are afoot. As one of their members mentions in this thread you can’t find any reference to the physical store location. Even their shipping address has changed to a new location in Rocklin instead of listing the one in Sacramento. Googling pulls up the old address and local phone number, but if you look on the site this number isn’t listed.
Now sure there might be a highly logical reasoning for all this, but the thing that’s a bit off is that the original thread asking about this was posted on the 5th here we are on the 9th and not one of their employees have answered to what’s going on. Which is highly suspect considering that their people are usually right on point to stop any form of dissension on their online forum. Even still is that if you check their facebook you can see that the concerned patron of their establishment has gone unanswered since Sunday. Now a rumor coming down the grapevine is that they filed for chapter 11 bankruptcy. Which could potentially cause a bit of a gag order with their employees and keeping their community in the dark till the matter becomes public knowledge. This would definitely explain the lack of communication going on.
If your shop lost it’s biggest supplier making up somewhere around 50% of your inventory that’s a huge hit, then if you suddenly lose the second largest corporations plethora of brands taking another 20% or so you’ve effectively shot yourself in the foot. Add to that a new warehouse facility that’s twice the size of the current one and there’s more over head. On top of that the increased interest from the industry on what was going on with their little temper tantrum. Perhaps their golden age is completely over? Or perhaps these are just unsubstantiated rumors with a logical answer behind them?