In the world of snowboarding brands come and brands go. Some make a difference and others are just the status quo. I worked with Andrew [Guddat] and Duane [Bratsch] from pretty early on with their brand. They were young, they had some good and bad ideas, but most of all they understood what it would take to make a small brand stick out from all the cookie cutter crap that resonates in this industry. Working with Andrew has been amazing he reinvented the logo you see on this site, has contributed articles, and continues to work with me daily. It’s a sad state of affairs when a little manufacturer screws over a brand that paid on time. Below you will read their farewell to a little brand that had the odds stacked against it from inception.
We just want to say thank you.
Without the family, friendship, camaraderie, and support you all provided us we never would of made it this far.
In some ways I think we’re sad to watch the brand go out, but we had a absolutely awesome time while we were running it and hopefully you did too. I’d like to think that maybe we changed some minds on how small and big brands can operate; supporting local cultures via shops, how and where companies can manufacture, the level of detail that a brand should put into communicating with riders, and making you think about the type of people you want to buy products from.
No Way! was run well for the most part. The only thing that really was a thorn in our side was the same thing that plague’s most small brands. Distribution and manufactures. Due to our consistently late deliveries from our different manufactures we were never able to hit the ground running during sales season.
Instead of focusing on what held us back though we’re taking steps forward. As of today the NW! family is closing its doors and moving onto new ventures and investing more into the ones we’re already working on.
I have just walked into a new position working for Stinky Socks helping to get U.S. distribution and a team going.
Duane [Bratsch] and myself will continue to work on Villain Motion Pictures together. Joey Odom will still be shredding/filming with us and doing his thing over at Koalition Co. and Niko Nakamura and the rest of the team will continue to film with us.
It doesn’t take a brand to make a family and we plan to continue our good vibes for as long as possible.
Speaking of family I have to say thanks specifically to Eternal Boardshop in Reno and Angry Snowboarder. Two huge influences in helping us since the beginning.
Again thank you all for your support.
If you care to get a hold of us for any reason, just shoot me an email [email protected]
And if you happen to be in the area this June/July come to the 3rd annual NW! patch party in Tahoe to celebrate the past 3 years of work, blood, sweat and tears. It will be a great time