With the biggest bro-fest in North America commencing last week in Denver it provided a place for most relevant companies and a few irrelevant ones to showcase their wares. Beers were had, some Dank Donuts were eaten, and of course snowboarding was talked about. So what are the future trends for 2016, what are the big stories, and where is snowboarding headed?
The biggest story of the show was the complete lack of booths by Burton, Mervin, Skullcandy, and Technine. Their lack of presence on the show floor was huge. The area’s the Burton and Mervin occupied created a wider aisle section and no one stepped up to fill their spots. Skullcandy is whatever, they had a party across the street and Mervin had a suite at the Hyatt. Sometime contributor Dan Cochrane and long time reader Nate Musson talk about it in the latest Not Snowboarding Pod Cast, I’ll have more of the story on Friday for The Only Thing Killing Snowboarding Is The Snowboard Industry column.
Now on to the trends of SIA. Passion was a huge talking point for everyone. It seems that snowboarding has finally realized that fun is played out and now it’s to talk about passion. Everyone is passionate and passion is what drives snowboarding and its sales. So expect to see companies pitching passion over putting the fun back into snowboarding for 2016. On top of passion it seems pizza is a recurring theme, everyone is going to slap pizza on their decks. As a great snowboarding journalist I opted to not take photos of anything with pizza.
Unique shapes are still huge. If it’s park oriented it’s going more blunted and if it can be ridden all mountain expect it to have some sort of powder shape. Short and fat boards for slashing resort powder will also dominate again.
Some might say that the powder shape thing is going a bit overboard. Just welcome it, snowboarders are getting older and need boards they can ride outside the park more and more.