Frank April doesn’t really need an introduction. If you have been exposed to snowboarding for the last couple of years you will know of the name. Frank was having dinner with his grandmother when I called him. Believe the hype, this grandmas boy can kill it on a snowboard.
Tell us a bit about the Quebec city scene and growing up there.
So yeah it was cool. I lived 2 hours east in Riviere Du Loup at a little mountain called Mont St-Mathieu it is pretty small with 7 trails and we started to build a snow park there. When I was in high school my parents rented a condo in Stoneham. It had a bigger park. After few years we started to go to Whistler in the summer and few others years later in the winter too.
Fast forward to where we are now.
How does it feel to be the first jib dude on Yes.
I have been pretty stoked from the start. They got fired from whatever and started their own company. Yeah that is cool that it is core you know? I got a board from those guys and they where like. “You’re on the team” ….. and they are more backcountry guys but they understand street stuff too.
You think you will ever transition to that backcountry game?
Um… I want to make plans because it is sick. I did it for a year in Whistler. I think it was the year we filmed Band Wagon, or the year after. I bought a sled, I know how hard it is so I know how much focus it takes and I think I want to focus more in the streets. But maybe in a few years or maybe if I do a 2 or 3 year part I can do a year or what not in the backcountry. So to have like both stuff that would be so dope.
Did you help with board and binding designs?
So with Yes. I helped design the Jackpot to start and I pretty much designed the Public. All the shapes, sidewall graphics, and stuff. So me an Alex (Warburton) the other guy working on the Now bindings, we try and find the best middle between the 2 of us. With Now they just want you to give them a lot of feedback so maybe soon we will work on something more like for the streets that if you brake it your not like, “damn I broke my 350$ binding” something less expensive. With 32 for the boots or what not I don’t really do the feed back but I ride the same boot and I am stoked on it so I tell them that and they are stoked on it.
Do you keep an eye on the industry?
Ummmmmm… pfffffffff I don’t know… hahaha. I don’t really like that. I don’t want to do that after my riding career. I am a snowboarder now and I am not going to be a designer later, trust me. Hahaha!
Do you have any advice for people that take it too seriously
No I don’t have advice. I know some people like that stuff a little too much. Hahaha. I’m like that with whatever I am down with. That is the reason that snowboarding is down with that. The industry right now is not that good but with all these people that look at it that don’t snowboard they don’t help it out.
Yeah you have the dude that loves riding a snowboard and you have the dude that loves staring at his snowboard.
Hahaha yeah that is pretty much it.
So in the scenes in Canada there are always the token French crews. Why do you think it is like that. Do you think English people should learn some more French to maybe help out the situation?
I mean English speakers are not going to change and give a fuck about French… haha . I don’t know why.
Yeah you can make a Teet le clett joke and English people will have no idea what you are saying.
Yeah, haha, exactly.
Have you taught any English to Chris Grenier.
So Chris is my friend who learns out of the English the best. He knows French kind of good but not really good. He always asks questions like, “how do I say that?” His grandmother is from Montreal and she speaks French so he can speak to his grandmother. Hahaha. But all other English people don’t care… hahaha
After all these years do you think that is why you are back with the Deja Vu (Bandwagon) crew
Ah… because we did Bandwagon before and everyone was stoked on the movie we where like we need to do it again. And we all started a different path to find sponsors and do others projects . Last year we where like we need to do another movie and everyone was enough in this business… so it was good. All the sponsors where down. I think the vibe right now is pretty good so we are stoked.
That is sick. Who are you most hyped on in the crew. As a person and as a rider.
We are all friends so I’m hyped on everybody…..
And for a part I am really stoked on the Will’s (Lavigne) part and LNP’s (Laurent Nicholas Paquin). But everyone has a good part. Not too many injuries.
Do you have any plans for this up coming season?
So I am not sure if I am going to do the (X-Games) Real Snow yet because they have not given me the invitation, but if they ask me I am going to take a few days to think about it. It is a lot of stress. You take 1 month out of the 4 months that you film just for it. It is a huge race for a short winter like that. Ahhhhhh pffffff and it is stressful for me and for the crew because they have to put the attention on you. “Hey guys can you help me” and it kind of makes it a stressful situation so I am not sure if I really like it. If they ask me I will most likely say yes but it is a hard decision to make.
I am sure you and Louif probably make jokes at each other during the Real Snow edits.
Yeah that is the thing we film all of that together that is another sketchy point. That is the thing I am good friends with Bode and it is a competition, but I am hyped on everyone so it is good.
Pete Harviex of The Interior Plain Project was asked “what was wrong with snowboarding” and he replied “Posers in positions”. Do you believe there are “Posers in positions” in the industry.?
Some of those people are for sure around. If I had an example I wouldn’t tell you because I would get sued haha.
What are you most hyped on in Snowboarding right now.
In the backcountry I would say John Jackson I know he has had injuries but his backside double cork 10 on a step down in The Art of Flight was the biggest thing I have ever seen. I am not a big fan of the double cork but on a jump like that I think it is the sickest thing I have ever seen. And I like his style and I like his personality and I know he is a good person.
And for rails….I like Jeds style but Louifs mind.
Louif you can tell when he looks at something you can’t even figure out what is going on in his brain.
Yeah exactly. I have snowboarded with him for the last 8 years so I know how focused on something he is. He will find the right thing to do it on. I like Jeds style the way he tries to do snowboarding like skateboarding.
Yeah Jed will do lines he has a couple tricks in it.
Yeah and he can push snowboarding because you have a shot that has 2 or 3 tricks in it.
What are you most stoked on for your career.
To meet good people and travel a lot. To see like Japanese style or like Finland or France. They are all different. I also like food and all those spots have really good food so it is cool to see that. You learn more when you travel like more than you would with school.
Any shout outs.
Dave Birnie at Time Bomb big thanks for him he helped me out a lot. All those LRG guys 32/Etnies, Dragon. Those Ifound guys from Quebec they are really cool and core. Thanks to Rockstar too because they help the industry pretty good. They kind of help with the industry and they help me so I cansay stuff about that . The Yes guys, JF at Now, Empire shop in Quebec they have like 10 shops now and they want to help the riders. They really care about skateboarding and snowboarding. My family, my girlfriend and everyone else. Haha.