Snowboarding was founded on the basis of the do it yourself mentality. Honestly who were the people before our founding fathers like Tom Sims, Chuck Barfoot, and Jake Burton? Realistically these guys had no one to look up to yet they made snowboarding what it is today by taking it into their own hands and doing it themselves. Now look at where snowboarding is, how many people are out there doing it themselves and not being told how to do it?
While others have succumbed to being ready made or cookie cutter, I’ve stuck to that founding principle of doing it yourself. Ten months ago under the urging of a friend this blog was created. She believed that what I had to say needed a broader voice than doing it on forums run by other people.
Is this site for everyone? As much as I try to cover a broad spectrum of snowboarding, it honestly isn’t. There are strong opinions and beliefs expressed here that not everyone will agree with. One thing I learned over the many years of being in the trenches slinging product, is that you can’t make everyone happy. I know that by offering reviews I have people that don’t agree with them, but hey it’s a review which is nothing more than a tool for people to use when buying a product. Not everyone is going to get the same thing out of it and that’s fine, if you don’t agree with it don’t use it plain and simple. There’s a reason I title them as being “a closer look” or “my take”, it’s just that, my take! It’s just like everything else I write which is just one persons perspective on it.
Recently there’s been a lot of expanded growth and more people are taking notice of how things are done over here. Which is awesome because without you guys there would seriously be no reason to do this. Whether you like what I’m doing or don’t, your reading this is what effects it. I’ve never wanted to make this a site about me and what I’m doing or if you will a “look at me” blog like so many others. Honestly who would want to read about me going riding daily? Anyone? That’s what Twitter is for.
With growth comes opportunities and I’ve utilized that with the Their Take series of interviews and show casing as much 2010 product as I could. The newest opportunity I’ve had is people asking me about advertising, which is something I have particular beliefs on. Will I be offering advertising? Yes, because getting paid to do something you love gives you a career verse doing something that gives you a paycheck so you can survive is just a job.
Does this mean the Angry Snowboarder is selling out? No, last week I received a couple emails from an advertising company that wanted to place some banners on the site. Now I could have taken the easy route and just accepted whatever they were offering and made some cash, but that’s not what I represent. I like to know who I’m doing business with so I hunted around their site and saw they represented a few big box online retailers. So I followed up their inquiry with some questions asking them about what they had in mind, who they represented, what I could expect in terms of commitment. Their response was appalling in the fact that they sent me back their mission statement straight up cut and pasted from their website. Well if I had wanted to know that I could have looked it up myself. Then before I had even agreed to anything they were already making suggestions about putting up a “shopping” section or a recommended “shops” resource. If I won’t shop there why should I recommend it to people? Is it so wrong to ask questions of people inquiring to advertise? I believe that there’s a level of commitment that needs to be brought back to the community.
Take a look at all the current snowboard magazines and you’ll see ads for The National Guard, Army, Navy, Target, etc. etc. What are those advertisers doing for snowboarding? Do I really care that some guy was a snowboard instructor when he was 14 but then joined the Guard and now races on a hard boot set up? No, and that’s the difference between me and them, I won’t prostitute myself out for the almighty dollar or be a slave to advertisers. Whomever makes the final cut does it because they represent something that stands for what I believe in.
As cliche as this sounds, I do this because I love it and want to give back to snowboarding. If you have something to tell me or are going to be out here in Summit County and want to ride shoot me an email [email protected], leave me a comment, send me a message on twitter or facebook.