When Danny Kass announced he was retaking control of his brand most everyone believed this might be what would right the sinking ship that is Grenade Gloves. We on the other hand had some concerns as there were vague references to various action sports communities. Well it seems in the latest round of press releases we have finally learned what is the next chapter in the Grenade saga and I personally doubt anyone saw this coming.
July 23, 2014 (Los Angeles, CA)—Grenade Gloves, one of the most disgraced brands in Snowboarding for nearly a decade, marks it’s official entrance into the world of 2 Wheel Boarding by welcoming pro powerhouse Johnny Benihana to the international athlete team. Grenade will be added to the roster of sponsors for Johnny including his own brand Happy Hour Condoms, 2 Wheel Boards, Viagara, and Leroy’s Chicken and Waffle Cones. Grenade Gloves founder Danny Kass has had a long standing love for 2 Wheeling and all things anti-establishment, and the collaboration between the two legendary pro athletes who love to push boundaries is primed to shake up the divide between the snowboarding and 2 Wheel industries.
“As a company Grenade was founded in Skate and Snow,” said Danny. “We’ve always been down to try new things and built these new fads into our tours and in past shows. We’ve supported up and comers for years, it was time to make it official.”
Action Sports brands sponsor athletes in both industries but typically keep them divided in their respective boxes. Grenade will be the first to launch into 2 wheeling with a credible and badass vibe that has long been a part of the Grenade Gloves culture. Keeping true to their roots and building a progressive team with the best and brightest. Taking the snow to the streets and beyond.
“Snow and 2 wheeling have always connected as one, and you can’t tell me some of the baddest dual wheelers all don’t want to go and snowboard in the winter. It’s something that was supposed to happen a while ago.” said Johnny. “So our NYC homie and famous artist Haculla, started this project EYES for Grenade 2 Wheeling, and we are excited to drop it.”
Here’s more from Grenade founder Danny Kass, who interviewed Benihana on his new role with the brand:
DK: What are you most looking forward to working with Grenade in 2 Wheeling?
JB: The fact that it is a family tight situation and it feels right. Snow and 2 wheeling have always connected as one, and you can’t tell me some of the baddest wheelers all don’t want to go and snowboard in the winter. It’s something that was supposed to happen a bit ago.
DK: We have gone on a bunch of trips together, we knew since day one. When did you realize you were the right person to lead the Grenade movement into 2 wheeling?
JB: I’d seen you around LA a handful of times but our first introduction was in Dubai with the D and D (Danny and The Dingo) show and instantly our personalities exploded together hahahaha! (keeps laughing). We stayed in-touch for about a year and then we did the Jamaica trip!!! This is where everything fell into place. Then we went to Jamaica, snorted a ton of blow, and figured everything out.
DK: Can you elaborate a bit more please…
JB: We figured out that us snow and wheeling guys aren’t that different, we both stand up and pee. You told me the whole time I would have to ride off the lighthouse at the Escape Hotel where we were staying. Then I helped scout the island for future Grenade Games 9 winners #GRENADUH.
We discussed doing collaborations with Happy Hour and Grenade on several occasions but the box of gear never showed. Which made me to think you were bullshitting me. Then finally you got off your ass and totally redeemed yourself by taking back your brand and sending me a box of everything but gloves? 1/1/1? Hahahaha. Within two weeks I flew to New York to meet you and Tom Tom. We put all the pieces together on a project you named EYES while brainstorming with Haculla, the big homie and the legendary NYC street artist that did all the art with the fonts. It was a fun experience, cruising the streets of New York doing what we love most, just wheeling and feeding off each others energy.
DK: What was your favorite experience from the collab?
JB: I enjoyed every moment of it, and then I got to preview it, it came out fire. For a weeks’ worth of work it came out really cool, FIRE!!!
DK: What are you gonna do in ten years?
JB: What am I gonna do in ten years?!!!!!! What the hell are you gonna do in ten years???????? I’m happy I know what I’m doing, I’m gonna be fine, I’ll probably be working at Grenade in the warehouse and living off my royalties as one of the OG two wheelers. I’m worried about you, who are you going to have running the company in ten years?
So how long till we see Grenade penetrating the snow scooter market? I doubt this was what anyone had in mind would happen when Danny Kass retook his company. Perhaps he should have spent more time trying to save themselves in the market they originated in.