Glowing Gimmicks

Good intentions come from many places, although sometimes people believe that they’re a good idea. Snowboarding has an abundance of people that believe they’re doing something that is totally innovative and will further benefit the sport into the future. But while intentions can be good, creating something that is a gimmick is not! What’s even better is when you take two similar gimmicks and reverse the names. Case in point BoardGlow and GlowBoardz.

Now here we get presented with the novel idea of making our snowboards glow. BoardGlow is a light string with a power pack that lets you mold it to the shape you want. Now you can put really bright neon swirls and add to that case of OSD (Over Steez Disease) or tell everyone that it is about fashion over function. While Glowboardz actually integrates the lights into the base of your board. It just screams I bought this cause I want you to think I’m cool!

After the novelty of this has worn off the practicality comes into play. Just how useful is having either one of these variations on your deck? Well according to BoardGlow it will give you an edge on the competition and allow prospective “talent scouts” to spot you far easier. Since when are there talent scouts in snowboarding and if there are does that mean you get put in the bull pen at the bottom of the semi finals? Perhaps if you’re doing night shoots and really need something super unique it might and I stress might have some possible benefits, otherwise both of these fall flat.

At sixty bucks a pop for the lights from BoardGlow you get a battery pack, rope light, and some adhesive to glue it to your board. In the picture above you can see they have that bulky battery pack right between the bindings, yep great idea guys lets put it right where we place our back foot when we skate. On top of the fact it looks bulky as hell and I highly doubt no matter how much adhesive you use it’s not going to stick. Now lets say you do want to go with this is $60 a fair price? Well seeing as a simple google search for novelty rope lighting brings up a plethora of options that are far cheaper, I say don’t get sucked in by it. But hey if it’s too late and you were sucked in to buying this don’t forget about their 30 day money back guarantee if it’s not the coolest thing since Chuck Norris. Seriously, Chuck Norris? Way to grasp at people on a celebrity that had a resurgence in popularity a few years ago thanks to a random facts generator.

Glowboardz goes a different route with actually selling their decks with the lights to you. Here in lies the problem, other than the fact your lights glow there are no specs at all that can be found on their website. Now add to that lack of information boards that during peak season retail for over 600 dollars and there goes any confidence in them. Even if you opt for a last seasons deck it’s still over 500 dollars. A higher price tag because it has some LED lights inside it and shines pretty at night? How much harder can it be to put some lights inside a deck and press it? Does that raise the cost way up? Maybe but that’s being speculative still. Granted these guys have come a long way since I first saw them pop up on my radar. Kelly from Shred Betties wrote about them a ways back. What really stands out is this picture she posted.

Yep those are screws or rivets being used to bolt the deck back together after they put the lights in it. Still not sure what the foggy coloring is by the lights, perhaps some over heating causing the ptex to melt? Your guess is as good as mine.

Either way both of these are just two super stupid gimmicks. You want your base to glow on snow, get something with a bright neon colorway to it. There’s an abundance of companies decks utilizing these colors now and hey it’s always fun to look down and see a glow.

Causes controversy!

Latest posts by Angrysnowboarder (Posts)


  1. Anonymous says:

    Pure scam.

  2. Alison says:

    To speak to the neons instead of lights, I have the 08/09 K2 VVV and I actually had someone ask me how my board glowed like that… even my old board that just had a yellow base (not even neon) used to get comments about glowing.

    The only cool glowing to do with snowboarding is this. Awesome.

  3. kelly says:

    whatever, glowing is the shit. and also rivets. i love rivets.

  4. Anonymous says:

    good luck hitting a box with those rivets.. peeling patatas wouldnt even amount.

  5. Anonymous says:

    Hmm… maybe they could hook up with Bitchboards.

  6. xtarabelle says:

    What is this, a rave?! Oonsst, ooonssst.

  7. me says:

    the fast and the furious: Shredding the Gnar….

  8. […] that you presumably hot-glue to your snowboard’s topsheet and then with insert lights. Those were both bad ideas, but it didn’t end […]

  9. […] even better about this is much like other bad ideas Kickstarter has been used for another brand to gain financing. It seems crowd funding is the […]

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