In a time when economic uncertainty plagues peoples minds as to whether they can afford a luxury or a necessity its good to know that the rich don’t have to bother caring about this. As of this morning the newest resort to Colorado, Echo Mountain has announced the final sale of the resort to its new owner. Sure it’s probably a sad day for locals who frequented this horribly miss-marketed shit hole, but what is really sad or hilarious depending on how you look at it, is the new direction.
So from fledgling 100% terrain park to closest family friendly resort to Denver and now on to the first 100% ski race training facility. Hmm yes lets see… park didn’t work out even though it lived through an Olympic year, family friendly didn’t work out because it’s not all about the families all the time, so lets just make it ski race oriented and compete with Loveland, Copper, and Vail now. Seems logical right? Man I need to sell this woman who bought it some invisible clothing.
As of this morning this is the statement released on their Facebook Page:
We want to announce that Echo Mountain has been sold to new owners and the new owners have decided to change the basic format of the ski area to focus on ski racing training. We have enjoyed the challenge of establishing a new ski area and meeting all the families, snowboarders and skiers as they used the facility.
For those of you that bought season passes for next season, we will be refunding your payment through your credit card over the next few days. We may need to contact you depending on when you made your order to obtain your expiration date and last four digits of the credit card used in order to process the refund. In that case we will call you for the information.
Check on this Echo Mountain web page in coming weeks for some great deals on our remaining retail products including NeverSummer Snowboards and Neff apparel.
Thank you for your patronage – we will miss you.
Echo Mountain’s staff and owners
I highly doubt they’re going to miss anyone and this is the only image that comes to mind after reading that statement.
According to a story in the Denver Post the reason Nora Pykkonen (new owner) bought this resort was:
She was ready to move her family to Vail to keep her kids’ passion for ski racing aflame.
“Kids really need to spend a lot of time on snow to become very good skiers and we were spending most of our time in the car,” said the mother of four.
But instead of moving, Pykkonen purchased the 226-acre Echo Mountain ski area and is converting the Clear Creek County hill into a ski-racing training facility focusing on school-aged racers. The sale price was not disclosed in the deal that closed Tuesday.
Because moving to the mountains verse living in Denver is so much better.
Now if you read more into this it’s essentially becoming a private ski racing academy on an area that is relatively flat, gets one of the lowest snow falls in the state unless we have a season like last year where their proximity to Denver helped them, and well the place just fucking sucks I can’t even sugar coat it.
But alas the next generation of Nascar I mean Nastar racers will have a place to train.
Prediction, going out of business sale anywhere from the end of this season till three years out. Pretty soon Echo AKA Squaw Pass you will be another lost ski resort of the United States.