It has been said that imitation is the sincerest form of flattery, but in snowboarding where originality is praised above all else it shows a complete lack of authenticity. Now when someone copies a written article it’s called plagiarism and shows that the author has no originality. Snowboarding is a relatively small industry, regardless of how big we think the bubble of it truly is and when you add in that legitimate publications are miniscule by other industries standards, it’s not hard to believe that two publications could post very similar articles on or near the same time, but when a similar article is published over two weeks after the first one are we to believe this is a mere coincidence?
On September 18th I decided to take a stroll down to the rumor mill and look at the thought of Nike leaving snowboarding and what that would do to the whole industry. The rumors had been swirling for a while so it seemed natural to write about it and while it would have been easy to take the lets bash Nike approach I opted to show what they did and what would be disappearing. Now on October 3rd the perpetually late to the party United Kingdom centric snowboarding publication Whitelines lead by online editor Sam McMahon decided that regurgitating what I wrote into his own original op/ed piece would benefit the snowboarding community. He aptly titled it Nike Leave Snowboarding, grammatical title errors aside, it is essentially the exact same article I wrote but where applicable he pushed to make it more U.K. shred scene appropriate.
Now what better way to do a call out than a side by side comparison. Because who doesn’t love a good comparison with social commentary?
Rumors are always swirling around the toilet bowl of the snowboard industry. It honestly keeps things interesting as they range from the ‘this is probably happening’ to the ‘this won’t ever happen.’ The latest round of rumors is that Nike is pulling out or at least cutting back from their snow division. Parts of this rumor range from certain reps suddenly leaving, how Scotty Lago is off the team, that they’re ditching boots, going to only have six SKU’s for outerwear, the goggle division will stay, and that their return on investment (ROI) hadn’t given them the margins and market share they wanted. But over all the rumor seems to be consistent that this is Nike’s last big year in snowboarding. – Second paragraph from my Sept. 19th article
You may already heard rumours or seen it reported elsewhere, and although there is no official word out yet it looks pretty certain that Nike will indeed be moving out of snowboarding after this winter to focus their SB department’s efforts on skateboarding. – Mr. McMahon’s first paragraph from his Oct. 3rd article.
What’s funny is that on September 25th Colin Bane officially confirmed the rumors when he wrote this article for ESPN Snowboarding. Oh Whitelines when will you ever be punctual?
Rather than beat on the metaphorical dead horse that represents Nike’s lack of core stature as well as buying its way into snowboarding, lets look at the potential void this will leave inside the marketplace as well as the culture. – Third paragraph from my September 18th article.
Snowboarding will live on, however – regardless of who makes the boots there will still be people buying them. But while there will doubtless be the naysayers that say good riddance to them, it’s worth remembering the good things Nike brought to our sport. – Mr. McMahon’s third paragraph.
While the wording is different both of our third paragraphs essentially create the theme of looking at what Nike had done for snowboarding.
When they made their inroads into snowboarding three years ago, the industry was on its arse. Having the huge initial investment from the swoosh gave many riders proper financial support which lessened pressures on some other brands. – Whitelines online editors fourth paragraph from his Oct. 3rd article.
This goes into the fourth hit. Everyone praised Never, Not as well as the other visual offerings that Nike sponsored or created. That hit will effect those in the community that were stoked to ride from watching these projects. Granted Nike in recent years wasn’t offering money to film crews like Absinthe, but when they were that was a huge chunk of their budget. Perhaps not that big of a hit currently in terms of those outside Nike, but for the none core of snowboarding that lives off watching productions that are on the same level as Brain Farm there will be a loss there. Then there’s the loss of advertising revenue to multiple publications as well as Nike funding riders for trips for articles. While the core of snowboarding will thrive those outside it that just ride and don’t think about the industry more than likely will be impacted. – Seventh paragraph from my September 18th article.
News flash Mr. McMahon but Nike launched in January of 2008. Now if this is fall of 2014 and they started in 2008 basic universal math would say that is six years, not three that they have been around. I know doing research is tough as I’m having to write this article pointing out that you copied me but couldn’t you have even looked that factoid up?
And what a team they built with this cash! No doubt some of the people lauding it over their departure will be the ones that dish out equal scorn on the contest riders – those who spin to win – and ask for style to come back. Well just look at the roster: Nicolas Müller, Gigi Rüf, Halldor Helgason, Austin Smith, Sage Kotsenburg, Jamie Nicholls, Spencer O’Brien, Jed Anderson, Ayumu Hirano, Silje Norendal, Danny Kass… – Mr. McMahon’s fifth paragraph.
The second hit will come to the riders that Nike hired as a way to establish credibility. The team is stacked from their super pros like Gigi Ruf and Nicholas Mueller to Jed Anderson and Justin Bennee. Some of these guys will have no problems either transitioning back to their old boot sponsors (Nico to Burton?) or finding new ones. Others will probably suffer the financial support loss and concentrate on other endeavors like Danny Kass continuing to sell $20 Grenade stickers and Laura Hadar working at her store FICE in SLC. The guys in the middle like Justin Bennee, Jed Anderson, Sage Kotsenburg, and Halldor Helgason will be the ones to watch and see where they end up. With the loss of Nike’s funding we probably won’t be seeing any insane online parts like Jed’s In Full any time soon. – Oh look my fifth paragraph covers the same exact thing, the team!
The list of respected names, style icons, is enormous. And that would not have happened without real snowboarders, such as International Team Manager Jonathan Weaver (a graduate of the UK scene) directing the show. Incidentally, word on the street is that all remaining contracts will be honoured. – Here’s his sixth paragraph and where he makes it more UK centric to resonate with their readership.
Which goes into the third hit that will happen inside the industry. Nike tried to legitimize itself by hiring pillars of the snowboarding community. Former pros like Bobby Meeks were able to move on and have a career that kept them in snowboarding instead of being forced out, which has been the norm for years. It added some authenticity to Nike from some of their harsher critics. Joe Carlino’s work on their video projects set a new standard that can only be attributed to his cinematic genius as well as the budgets Nike let him work with. – Oh look my sixth paragraph resonates with the whole snowboard industry and not just the UK. Same sentiment though about the people behind the scenes.
Now at this point I’m sure you’re saying, ‘Hey wait! This is sounding very similar.” Well you wouldn’t be the only one, others I showed this to said the same thing.
So yes, snowboarding will indeed carry on without Nike, but it’s important to remember what they brought to the table, whatever you thought of them sitting there in the first place. The final paragraph from their Oct. 3rd article.
Brands will come and go, but snowboarding will always remain. – My final sentence of my original article published on September 18th.
Since Whitelines is big on Top 10 lists I thought I would give one myself .
- September 18th is clearly before October 3rd.
- Nike Leave Snowboarding is grammatically incorrect.
- This isn’t the first time they’ve ripped me off.
“You may already heard rumours or seen it reported elsewhere, and although there is no official word out yet it looks pretty certain that Nike will indeed be moving out of snowboarding” also grammatically incorrect.
- The sentence from point four was made moot after this article from ESPN.
- The article from ESPN came out on September 25 which is clearly before October 3rd.
- Fact checking is over rated.
- Sites that specifically do regurgitated lists don’t have originality
- This list is stupid
- Whitelines should have paid me for the article I wrote.
So after seeing the evidence and knowing the time frame is it safe to say that their article was a blatant rip off? I leave it in your hands as you’re the ones that come to any snowboard site for snowboarding related news.