C4 World Domination Company
Earlier this year long time snowboard manufacturer Elan Snowboards declared bankruptcy. This came as a bit of a shocker to people as it has long established roots in the snowboard industry and was a manufacturer of a lot of the top tier brands. With its doors shuttering this caused a bit of a scramble for brands to find new facilities before production season began.
Transworld Business wrote a follow up article to the aftermath of the bankruptcy. In that article it said, “Capita is also finalizing its future production and Founder Blue Montgomery says that due to all of the moving pieces, his team is not commenting at the moment on their future production plans as the details are buttoned up.” Talking with various industry insiders no one knew what this meant and felt that it signaled something big within the C3 organization. Whether that would be good or bad was left up to speculation.
Late last week an industry source told us that Capita was leasing out the Elan factory with former CEO Michael Kollmann. Earlier today a second source showed us a press release from Capita talking about the formation of C4 and the acquisition of the Elan factory. We currently don’t have the press release but will update as more information comes in.
CAPiTA SUPER CORPORATION ASSUMES CONTROL OF THE ELAN SNOWBOARD FACTORY
For Immediate Release:
Seattle, Washington – May 16, 2013 – CAPiTA announced today it has assumed control of the Elan snowboard factory in Furnitz, Austria. CAPiTA will continue to produce snowboards at the renowned Austrian factory under its own management utilizing the technology, expertise and talents that made it one of the premier snowboard manufacturing facilities in the world over the last twenty five years.
At an April 12, 2013 insolvency hearing, the CAPiTA ownership group filing under the
Austrian name C4future GmbH was granted legal right to assume control of the factory. Facility control was obtained April 15 and the entire factory is again operational producing CAPiTA snowboards at this time.
Former Elan Austria CEO and Technical Director Michael Kollman brings eighteen years of manufacturing experience at the facility to the CAPiTA team as Director of Production. Fifty highly skilled factory operatives have also been retained. CAPiTA President Blue Montgomery commented, “This is a milestone in regard to our long held vision of vertical integration and production control. Our first commitment is ensuring our ability to deliver our 2013/14 line, consistent with our samples and on schedule, with the high quality standards that people expect of our snowboards. We’ve produced at this factory for ten years. We know the facility, technology and team very well and we’re sure of our ability to deliver our best lineup of boards to date.”
CAPiTA Snowboarding is based on the fishing docks of Seattle, Washington and is recognized throughout the industry for unique graphics, progressive product, and worldclass athletes. CAPiTA Super Corporation | We devour everything!
So what does this mean for the snowboard industry? Is Capita and it’s umbrella of companies poised to take over the global snowboard scene? It is interesting times that is for sure.