Brand Marketing with Tyrant Snowboards
When it comes to marketing your brand or even having its image represented there’s a certain level of professionalism one should seek from either the riders, reps, or even the owners. After all the point of making a product and selling it is to do just that. Sales are integral to the growth of your brand and marketing yourself so you can achieve that goal is immensely important. Last week I showcased a video with a guy representing a micro snowboard brand and how you don’t want this person representing your company.
Now much like anything I write about, the guy in the video (Dustin Amato) got overly butt hurt about it and started lashing out at me. Sure, fine I get it you’re pissed off I peed on your awesomeness and my golden shower of verbal excellence demeaned you. The funny thing is that this guy actually has a degree in Business Management, although it did take him almost a decade to achieve that expensive piece of paper. Then again I know people that went to school for 10 years for a degree, they’re called doctors. I wasn’t the first pit stop on his rage fueled romp through the interweb, he graced Snowboarding Forum with his presence as well and once again it didn’t go the way he would have liked. But all in all it seems that he might actually be the more intelligent one working at this shell of a company.
Now enter Big Badass Boss Man with some of the greatest hate comments to ever grace this site and suck up bandwidth. You see Dirty D as he is so affectionately known in his social circle (probably the same social circle that frequents the Blue Oyster Bar) is nothing more than the cuddly puppy watch dog of these guys. You see the real man behind them feels that the best way to spin negative publicity is by tyrannical brute force, which seems kind of fitting with their companies name right? I give you the best quotes of the week here:
you want thug? anytime anywhere. sack up, and send me an invitation. you can bet your fat ass i’ll use “due dilligence” in taking care of this problem. we’ll handle your bitchy attitude real f*cking quick. Weve been in this industry for 6 years and were not going anywhere, EVER so get used seeing us in the snowboarding community turnin heads. i would love to see your next 2 posts bitch, lets see your “destruction” You sound like the biggest f*cking geek in the world. and why is snowboarding the whitest sport around? you ignorant racist f*cking pig. i bet your about 5’5, 300lbs, and definately not getting annnyyy pussy. im right? whats your name? i bet i know you personally…which would mean your a fake f*cking loser who PROBABLY doesnt ride at all. any real snowboarder sure as f*ck wouldnt be runnin their mouth about that gangster shit that we rep with pride. Thats our style, ride or die and f*ck what you heard cause until you hear it from us, your just another broke ass jealous cock sucking paper pushin f*cking fag. and yes, that is the guy i want reppin my company, he obviously gets our point across to the real riders buying our boards.
Professionally, isnt that all that matters…..?
P.S. its CESSPOOL not cease pool. retard. and if its snowboard SHIT, then why are you talking about it? i could go on all day rippin your ass apart. go f*ck yourself ass jockey. i’ll reiterate this for the angry douche, i will meet you ANYWHERE face to face.
Hate on haters, we eat this shit up. infamy is still fame Tyrant fo life!!!!!!
Second Comment from their owner:
Jimster, I think you’re the one that doesn’t know what the fuck you’re talking about. In your sheltered fucking world, you might get away talking like that. If we ever met face to face, you’d be the one with his fucking brains spillin out. How do you know where we come from? I’d think about that first with anyone you encounter. It’s kind of an important life lesson, knowing when to shut your ignorant mouth. When you grow up and catch yourself a good old fasioned man ass beatin, you might change your tune a little.
And Zack thats awesome you’ve started riding over the last 6 years. This industry you speak of has been around for over 30 years at this point. And these well known brands, for which Tyrant Snowboards has the up most respect, were the forefathers of the sport we thug for today. Nothing BUT respect is due. These companies have been around a long time and have put in alot of hard work to get the recognition they have today. Thats why we started building our own snowboards, not just slapping some graphics on some chinese shit that so many of these so called “1st tier snowboard companies” have started doing. This shit takes time and intense dedication. I dont see you guys starting with next to nothing, building great snowboards with no more than snowboard techshop experience and staying around for six years in this economy? Back off the people trying to make their lives all about snowboarding and go enlighten yourself with something you truly love.I apologize to all for not getting the proper information on our boards. But I thank everyone for this uproar, since traffic on our website has increased 20% more this july than the same month in years previous. So at least the people are still getting the real story for Tyrant Snowboards.
Now lets look at this logically for a second. I posted a legible and coherent post for a site I own then I let it run its course with mild involvement from me in the comments section. These guys then went and took it to the next level all while I sat back and did nothing. In that time more comments from them were met with harsher criticism from what some might call “potential customers” a.k.a. you my readers. Along with that another post that was well written about this shot up over on Deserts Don’t Snow and Dirty D graced our Facebook Fan Page as well as the comments section a few more times.
So what is a Tyrant? Well according to the dictionary it’s, “Any person in a position of authority who exercises power oppressively or despotically”. Anyone think this pretty much fits the owner to a t?
I’m going to address a few simple points to the owner. Threatening me is one thing, but threatening readers of a site that’s another. You pretty much just killed your brands image with those that frequent this site. If you would use “due diligence” you would see that this site is one of the most viewed independent snowboard publications with a broad readership that spans the globe. Sure you can brag how your sites visits went up 20% and people are getting the truth about Tyrant. But that would be your lack of intelligence impeding you from realizing that if your site jumped 20% due to this that I must have some serious readership and that my readers actually will go to your site to see how cheesy of a brand you are. They’re also the type of person that does market research before they buy a snowboard and seeing that video just turned them off, they like product reviews (Dirty D you taking notes here since you attempted to call me out for writing reviews), they also like to know tech specs. But hey according to you,” infamy is still fame”. Man someone needs to learn basic logic when it comes to that idea.
Now I’d like to point out some irony here. Does anyone else find it funny that he said I hide behind my computer being a hater which makes me detached from the situation, yet he physically threatened me through his computer as well? Yeah I’m laughing at that one still as are a lot of other people. Also kind of ironic I get called a racist but you’re definitely homophobic. Plus I was just stating the truth look at the numbers it’s predominately white, sure it’s changing but I’m not about to debate that issue.
This is amusing to me they dropped the we’ve been in the industry 6 years, OK add another 8 to that and you have how many years I’ve been in. 6 years in and yet you still weren’t at the national on snow after SIA, I saw a few of your riders lurking about but no booth. Yeah that’s awesome maybe that’s part of your selling point we’re so small no one can try them before they buy em. That way the customer wouldn’t know they’re getting dated technology. Honestly who the fuck still uses sandwich construction on a board? Oh look traditional camber, guess you’re not able to make new cassettes and molds to build something reverse which is what the market actually dictates right now. Or perhaps you’re just catering to the niche camber market!
You guys really wanted to piss off myself and the readers here well you got it. There’s a reason it’s called The Angry Snowboarder! I hope you two dipshits realize the power of the internet and the online snowboard community. We do have the power to make and break brands. I’ve been at the forefront of that revolution for years and seen what it can do and right now you guys are repeating the steps of others. Good job isolating any form of a market share. Maybe you two should go back to school and this time instead of spending 10 years ripping bong hits and coming out with little more than an associates you actually fucking learn something you twats.