New brands pop up on the radar all the time if you pay attention to that sort of thing. When Echelon popped on my radar it was intriguing to say the least due to the abundance of technology and thought going into the products. Hype was building amongst the masses of readers that follow this [...]
Last year was the soft launch for Niche Snowboards out of Salt Lake City. Bringing their own style and technology to the environmentally friendly forefront of snow sliding. I was able to catch up with the founder Dustin Morrell to talk about how the brands doing after it’s first year, what it’s like bringing environmentally [...]
It’s rare to see a new outerwear company that is designing high end technical outerwear for snowboarders. Sure you might see something from the ski side of things that crosses over into snowboarding. Homeschool Snowboarding hailing from the Pacific North West has aimed to change that with their inaugural outerwear offering for 2012. I was [...]
For a while I’ve wanted to do an interview with Academy as they’re a brand that’s managed to survive the changing snowboard climate. It says something when a brand of their caliber survives and still manages to give back to snowboarding as a whole. Here’s what former rider and current Internet marketing mastermind Erich Dummer [...]
The apparel clothing market is a tough one to establish yourself in. It’s even more fickle in snowboarding as just about every kid with access to cafepress.com will fork out some weak ass logo or saying on a shirt. Upstate is not one of those brands its roots thrive in snowboarding. Mike Callaghan the owner [...]
Rome Snowboards that other company from Vermont, you know the one that’s more likely to be stealing kegs from the frat-house down the road or taking your little sister out for a nice dinner and never calling her again lent us some time to ask their Media Marketing Guru Ron Faverty some questions about the [...]
Some people have said the do it yourself mentality is slowly dying off in the snowboard world. No Way! Snowboards out of the Tahoe area is a throwback to companies of the past that had this mentality. Officially launching for next season right now they’re just setting their brand up. Andrew Guddat one of the [...]
Bob Carlson is the founder of Arbor Snowboards which has now morphed into the Arbor Collective. A collection of artists, snowboarders, skateboarders, surfers, musicians, and people that are doing a lot for all their respective genres. One thing I noticed about Bob in the brief time that I spent chatting with him this January was [...]
Silverton Mountain is home to some of the best freeriding that can be done in the San Juan Mountains, it also houses Venture Snowboards run by Klemens and Lisa Branner. Venture is a brand that has found a way to lessen their environmental impact without sacrificing the quality of their decks. Add to that the [...]
New Jersey is known for three things snowboard related Danny Kass, Grenade Gloves, and Mountain Creek. Other than that most people overlook what it offers and view it as the arm pit of New England, or at least I do. Well now Jersey can have some pride knowing that it has its own home grown [...]
