Nike wants you to believe they’re Never Not Snowboarding; but the truth is there was a time they weren’t snowboarding between the last time they went snowboarding. In the late 90’s and early 2000’s they entered the snowboard market and tried to gain some clout and market share. They failed and left. Sure they’ve come […]
Browsing all 227 posts in Shred Life.
Park City Mountain Resort’s opening for this winter has been up in the air as the season is fast approaching. This has had many people wondering not only about if the resort would be open, but also how this would impact the town. One of our sources was able to obtain an internal memo from […]
Sponsorship; the culmination of hard work and exquisite marketing to attain free product so as to not have to pay to do something you love. There used to be a time when sponsorship meant you really worked to get it and to make it out of the relative obscurity of a regional rider to the […]
This past weekend the Northwest snowboard institution that was Snowboard Connection or SnoCon as it was also known shuttered its doors and turned off its website. 24 years of servicing the snowboarders of Seattle, gone over night. As per usual in instances that traumatize the core of snowboarding; the statement of “another nail in the […]
No matter where I’ve lived there’s always been a snowboard scene. It’s something that I’ve learned to expect in my travels whether being on the East Coast or the Pacific North West. These scenes become little microcosms of the snowboarding world and whether you choose to become a part of them or not, they’re there […]
There have been ten deaths in the backcountry over ten days this month alone in North America. That’s a scary statistic of a death a day, which should be an eye opener to anyone looking to venture deeper, further, and higher in search of untracked powder and lines. Is the quest for powder worth your […]
Michigan a state that looks like a mitten, houses the U.S. automotive industry, created protopunk music with the band Death, and now the proclaimed snowboarder mecca by the worlds most extreme CEO Eneliko Sean “Liko” Smith. If you follow the happenings of the snowboard world then you will remember he had past dealings with Marc […]
The recent Whitelines piece “In Defense of Shaun White” attempted to answer the question “Why does Shaun White draw the ire of so many in the snowboarding faithful?” There were points and counter points, questions and explanations in the (overall) well-written piece. Still to me it did not really answer the question in as much […]
With months of planning going into what could be called the premier movie premiere of the Northern hemisphere’s shred season, Snowboard on the Block had to fight its biggest opponent, Mother Nature. Luckily for all those attending she decided to hold off for most of the day on douching Denver in more rain and the […]
Vail resorts having to try and preemptively beat Bear Mountain to the preseason rail jam game to kick off the season hosted their second annual Backyard BBQ Rail Jam. The Shreditis was high and many a rider showed up to throw down on the three features. We were there to document it in action.