Earlier this year long time snowboard manufacturer Elan Snowboards declared bankruptcy. This came as a bit of a shocker to people as it has long established roots in the snowboard industry and was a manufacturer of a lot of the top tier brands. With its doors shuttering this caused a bit of a scramble for [...]
Browsing all 213 posts in Shred Life.
OMG Der is so much SNO! – Your spring guide on how to piss your friends off that are not riding with social media
I recently made the move from an ultra big, ultra busy, ultra crazy place where people could shred from November to July no problem. Even the most out of shape, muffin top rocking gnargoyles could hit 100 days when you got 7+ months of shred time. I recently made the move to Revelstoke, BC where [...]
This past weekend was a rough one for snowboarding, the snowboard industry, and those of us in Colorado. An avalanche on Loveland Pass 55 miles west of Denver took the lives of four expert back country riders and one skier. For those of us that live in the high country of the Rockies this especially [...]
Earlier this year the New York Times, the standard in snowboarding journalism, wrote that snowboarding had lost its edge. They concluded that snowboarding had peaked and its growth was on a downward spiral which means its death is near and skiing would be crowned the king of cool.
While at SIA (Snowsports Industry of America) earlier this year there were rumors and rumblings about the Elan Snowboard factory filing for bankruptcy. Talking with numerous sources it was confirmed that the factory was not performing so well and operating at a loss which prompted the Slovenian government to pull its aid. As of March [...]
Located at 6022 Main Street in Tannersville New York sits a snowboard shop that you may or may not have heard of called Ice Coast Board Shop or as it is known on the Internet Ice Coast Kills Shit! Made By This Guy our former filmer was able to catch up with Sean Callaghan the [...]
This past weekend Vail mountain in the heart of the Colorado Rockies hosted the 31st Burton U.S. Open. Now after 31 years of being in Vermont this was evidently a big deal as someone once threatened to sue my ass into oblivion for posting a photo a little early. Needless to say it was awesome [...]
Seems everyone and their brother is making snowboard apps these days. Since I was part of the awesome online snowboard media invited to the Burton Open in Vail by Nokia they have provided me with the new Lumia 820 to play with. Now that I have a Windows phone I can play with the cool [...]
In the world of snowboarding brands come and brands go. Some make a difference and others are just the status quo. I worked with Andrew [Guddat] and Duane [Bratsch] from pretty early on with their brand. They were young, they had some good and bad ideas, but most of all they understood what it would [...]
If you live in a resort community long enough you will see the meteoric rise of small brands. It usually goes that someone thought they had a unique idea for a t-shirt or sticker company and then their friends got behind it and pushed them to go through with it. It’s in this brand creation [...]