It’s not uncommon to hear in an interview or read in an article that someone believes snowboarding is at a precarious point in its perpetual journey forward. There’s probably never a point in time that someone doesn’t believe that for whatever reason that snowboarding has something going on with it that needs to change or […]
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Every four years the five ring circus that is The Winter Olympic games invades the global media circuit. It’s during the run up to and actual games that many sit idly by as mainstream media, the IOC, and the FIS tell everyone what is snowboarding. This begs the question of what is snowboarding?
With the Olympics and all that other media attention snowboarding is receiving currently, one might be surprised that about once a month someone feels so inclined to write about how snowboarding is in a rapid decline. A decline that most certainly will lead to the ultimate death of snowboarding as we know it and the […]
It’s now the middle of January which means there’s only half a month left till the five ring circus known as the Winter Olympics descends on the civilized world. At the forefront of that will be snowboarding in the forms of halfpipe and slopestyle. Two things that have been a huge part of snowboarding long […]
If you snowboarded pre-2000’s you can probably remember a time when technology and equipment wasn’t exactly the best and being skillful in repairs as well as modification was needed to fully enjoy your snow sliding experience. It seems as snowboarding has grown and with companies improving on the tools of our trade there is a […]
The end of May for most people is the start of summer. By now you have seen some plus 20-30C degree temps and your clear to white glow you have acquired over the long winter months is turning to a nice tomato red. Most of the snowboard community has wished the 2013 season a good […]
I can remember the day Nike announced they were re-entering the snowboard industry. Sure they had failed at their first go around and left with their tail between their legs or maybe it was the lack of profit margins, but a second entrance meant that they had rethought their strategy and could potentially bring something […]
Since 12/21/2012 happened and we weren’t killed by the world exploding, the axis counter rotating, or flying molten hot kittens dropping from the ski it’s safe to say that the Mayans are liars. It’s these lies that ultimately brought about the demise of their civilization, or it was the opening of Wal-Mart. Either way the […]
There’s really two markets in snowboarding regardless of what anyone tells you or what you believe. We have the core market that is all about being youth against establishment, fuck the man, keep it small and then there’s the mainstream mass appealed market that actually pays the bills. When you’re the largest company in snowboarding […]
Just about anything you do in life is dangerous and you have to weigh the risk verse the reward. When you’re driving your car up to the mountain and you pass another vehicle you could potentially be seconds away from death or you could be seconds away from getting past them and being on your […]