I can remember the day Nike announced they were re-entering the snowboard industry. Sure they had failed at their first go around and left with their tail between their legs or maybe it was the lack of profit margins, but a second entrance meant that they had rethought their strategy and could potentially bring something [...]
Since 12/21/2012 happened and we weren’t killed by the world exploding, the axis counter rotating, or flying molten hot kittens dropping from the ski it’s safe to say that the Mayans are liars. It’s these lies that ultimately brought about the demise of their civilization, or it was the opening of Wal-Mart. Either way the [...]
There’s really two markets in snowboarding regardless of what anyone tells you or what you believe. We have the core market that is all about being youth against establishment, fuck the man, keep it small and then there’s the mainstream mass appealed market that actually pays the bills. When you’re the largest company in snowboarding [...]
Just about anything you do in life is dangerous and you have to weigh the risk verse the reward. When you’re driving your car up to the mountain and you pass another vehicle you could potentially be seconds away from death or you could be seconds away from getting past them and being on your [...]
Everyone wants you to occupy something these days because it’s this big movement that’s going to change the face of the world we live in. Or at least that’s what they want you to believe. Who really knows what is going on there. But in the snowboard world I can think of only three things [...]
Now that snowboardings favorite trend is to look like a homeless rock star from the Sunset Strip circa 1987 the gangta image is sorely over looked. Every where you turn it’s tight pants this, gypsy that, hipster this, blah blah blah fuck trends. Sure Technine isn’t afraid to embrace their inner hood and represent repressed [...]
Another New York City movie premiere courtesy of our boy Brucey. This time the big dumb animal decided to go party with the Burton team and hob knob with the industry elite. What perils did he face while proceeding to get belligerently drunk in the Big Apple? At least this time he took a real [...]
Olympic Slopestyle for the 2014 games is happening. That much has been decided by the IOC and we’re just going to have to bare with it. What we don’t have to bare is the bullshit of the FIS being the governing body of snowboarding. Snowboarding is not skiing and such we should not be dictated [...]
As of today it seems Canada, Austria, The Rockies, and even the east coast have seen snow. With this drastic change in the weather we can usher in another season of snow carnies invading our favorite resorts and ski towns. This influx of new local talent can be noticed by the severe lack of Ramen [...]
When you host a contest that involves destroying a snowboard to win a snowboard there’s going to be people that question your sanity and why you would do something like that. You see the whole point of having a contest like that is to weed out the pussies from the manliest of men, after all [...]
