Browsing all 725 posts in Editorial.

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The Million Dollar Kickstarter Idea No One Wants

The Million Dollar Kickstarter Idea No One Wants

There once was a time when crowd funding sites like Kickstarter didn’t allow every person and bad idea the chance to pan handle to the Internet masses, sadly those days are gone. This leaves us with a plethora of bad ideas seeking non traditional funding. Earlier this week we were given the opportunity to fund […]

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Turn Pavement Into Powder, The Worlds Worst Faceshot

Turn Pavement Into Powder, The Worlds Worst Faceshot

With snowboarding being seasonal there always seems to be someone out to invent some new form of off season activity to satiate the thirst for sliding sideways on snow. While most are content to ride a skateboard or cruise around on a longboard, that just doesn’t always work for the non mechanically inclined. Which is […]

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Words With Garrett McKenzie A Self Entitled Low Level Sponsored Rider

Words With Garrett McKenzie A Self Entitled Low Level Sponsored Rider

Sponsorship; the culmination of hard work and exquisite marketing to attain free product so as to not have to pay to do something you love. There used to be a time when sponsorship meant you really worked to get it and to make it out of the relative obscurity of a regional rider to the […]

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Social Darwinism: The Decline of The Core Snowboarding Community

Social Darwinism: The Decline of The Core Snowboarding Community

This past weekend the Northwest snowboard institution that was Snowboard Connection or SnoCon as it was also known shuttered its doors and turned off its website. 24 years of servicing the snowboarders of Seattle, gone over night. As per usual in instances that traumatize the core of snowboarding; the statement of “another nail in the […]

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Grenade Gloves Proud to Expand into the 2 Wheel Board Market

Grenade Gloves Proud to Expand into the 2 Wheel Board Market

When Danny Kass announced he was retaking control of his brand most everyone believed this might be what would right the sinking ship that is Grenade Gloves. We on the other hand had some concerns as there were vague references to various action sports communities. Well it seems in the latest round of press releases […]

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Four Decades To Attempt To Reinvent The Snowboard

Four Decades To Attempt To Reinvent The Snowboard

Over four decades and 28 years have gone by for this bad idea to come to fruition, but finally it has arrived and the world now has to deal with the proverbial reinvention of the wheel. This reinvention comes in the form of someone believing they have the next genesis of the snowboard that will […]

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The Snowboard Industry Is Doomed, Sinners Repent!

The Snowboard Industry Is Doomed, Sinners Repent!

The snowboard industry is doomed! Well not in the way some skier who writes for a crap publication wants you to believe, but more in the fiery pits of hell, guys with horns holding pitchforks, and eternal damnation sort of way. Somewhere in the midst of snowboarding’s whole ‘take us as we are, not as […]

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Can Grenade Save Itself from Grenades Image

Can Grenade Save Itself from Grenades Image

It doesn’t matter if it’s a tale about a poor Italian boxer from Philadelphia or a snowboard brand that was a huge part to a specific generation of snowboarding, everyone loves an underdog story as well as all the comeback sequels it spawns. Yesterday the king of the Grenerds himself, Danny Kass made the announcement […]

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How To Be A Horrible Rep For A Mediocre Product With Social Media

How To Be A Horrible Rep For A Mediocre Product With Social Media

Whether we as a community want to admit it or not we’re all integrally interconnected through social media. A Instagram here with a pic of someone slashing powder, a Facebook update linking to a video there, or my personal favorite a Tweet promoting a mediocre product facing you square in the face. It doesn’t matter […]

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The Bad Seeds Teaser

The Bad Seeds Teaser

When Nitro did their last movie Hyped it was awesome, well The Bad Seeds is going off the same formula and it doesn’t look to disappoint. So watch the teaser and enjoy.